4 Pre-Launch Marketing Strategy

This can be defined as a marketing technique to inform people about the introduction of a specific product at a specific date. It’s also the act of promoting this product heavily before it is officially on sale.

The goal of pre-launch marketing strategy is to generate and build some excitement around your launch so that when you finally open the doors, your customers will be scrambling to click “buy.”

Pre-launch marketing informs your target audience to keep their eyes and ears open for the official launch. As you market during pre-launch, you’ll increase curiosity around your new product and you’ll be more likely to reach your audience when you do launch.

If you know that you are going to launch something big in 2020, make sure you try these 4 pre-launch marketing strategies:

  1. Use email marketing and build your email list

An email list is still one of the best marketing tools for entrepreneurs and if you don’t have one, it’s time to start building one!

Once you start building that list, you’ll be able to email them directly with news of your launch when the time is right.

  1. Build buzz with social media

During your pre-launch phase, you may want to tease your audience with an idea of what’s coming. This builds curiosity among your followers and will make them eager to hear more about your launch.

You can show sneak peek images, behind the scenes videos or snippets of your new website. The key to building curiosity is not to share just enough so that your audience wants to know more but not enough that they won’t be interested to learn more about it.

  1. Tap into influencers and affiliates

There are influencers and thought leaders in every industry and if you can tap into them, they can be a huge asset for your brand.

And your influencers and affiliates don’t need to have celebrity-sized audiences. They just need to have an engaged audience that is similar to your ideal audience.

You can connect with these influencers and offer them free products or affiliate commission on purchases in exchange for shares or mentions of your launch.

  1. Host an event around your launch

Hosting an event around your launch is one of the best ways to get eyeballs on you when you launch your big project into the world!

Your pre-launch is a crucial piece of your launch so plan for it accordingly!


Brandcery builds strategies for startups that want to launch with ongoing momentum.

Let’s launch something together. Get in touch.

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