AI

Intelligent chatbots help create a personalized customer experience Fast resolution and quick, efficient responses are one of the most important things that customers look for when interacting with a brand. With the introduction of AI-driven chatbots, delivering such an experience to customers has become much more convenient. Chatbots can give a more “human-like” feel by using everyday conversational language. It can answer basic questions, solve simple issues, and track and fulfill...

Gone are the days when AI actively conjured up images of complex analytics tools and data management, AI is now being directly used to modify and implement marketing strategies and campaigns. Before one can implement AI in their approach to marketing, it’s important to first understand what it really is all about; Simply, AI is a collection of machines that respond to stimulation in ways similar to how a human would, making...