Have you ever posted a picture on your Instagram business page and it was like no one saw it because it got near-zero engagement? Truth is the average human attention span is now about 8 seconds, even shorter than the ill-focused goldfish’s attention span! Sometime ago, people would have patiently seen a 2 minute ad video and appreciated its artistry, but now they are likely to just skip to the next post. With your target audience’ attention span so short and the numerous brands doing what you do online, how do you cut through the noise and achieve your goals?

Create something attractive
The way, and the goal really, is to attract them. People really are like children, attracted to the flashiest toy until something newer comes along. They are also like children who can form an emotional attachment with one toy and won’t let go even when they are asleep. You want your brand to be the one they form an emotional attachment to and Content marketing is your tool to make it happen.

Content marketing and Creative design
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Creative design on the other hand is basically a design that fulfils the objective it was created for – stir emotions for action. People should be moved in some way by the design. If people are indifferent then it is not a creative design, unless indifference as a social experiment is the objective. It should be beautiful, project your brand personality and be different, so it can effectively cut through the noise.

Creating content that is both accurate and engaging can be a tough act, especially when you have to focus on other aspects of the business as well, so we know you are probably thinking “how do I focus on production, accounting, content, and expansion amongst other things?”

“You can do it, it’s in you, aspire to maguire!”, forgive the sarcasm. Alright, let Brandcery® take the stress off you; we have a creative team more than capable of translating your brand and product information into compelling stories and creatives, so contact ustoday and let’s up your content and design game.