If you were born in the 90s, there’s probably a couple of tunes from jingles still stuck in your head. Well before the advent of social media, there were fewer ways of marketing; television ads, radio jingle, newspaper ads, posters and flyers.
Even with the influx of phones, internet and social media, viral marketing wasn’t a thing until around 2006 when social media companies began to monitor traffic around posts. Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate.The internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.
While companies have found a way to go viral, there is still some mystery around the certainty of what would go viral organically. However, once something goes viral, it is an easy and cheap way for a message to gain popularity. Viral marketing can increase a company’s reach, and ultimately, its customer base.
The one exception to the unpredictable nature of what could go viral are marketing experts. Marketing experts can predict as well as maneuver specific contents to the trend table. Trend tables, also known as run charts, are used to show trends in data over time. With trend tables across various social media platforms, businesses are able to monitor the hottest viral content and ride on the wave.
Viral marketing costs are a fraction of traditional advertising campaigns, and advertising is essentially free when consumers infectiously share their positive experiences with a company’s products and services.
It is a social world afterall, and social media is here to stay. Viral marketing provides an avenue for businesses regardless of size or turnover to enjoy almost-free publicity. As an expert in design and marketing, Brandcery is able to help businesses tap into viral trends and benefit from it. Reach out today to start your journey to being on the trend table across platforms.