What is in a Graphic Design?

I believe I speak for all Creative Designers worldwide when I say don’t you dare ask that question. I bet you’ve asked that question before and you probably did not like the response. If you were to answer as a client, what would your answer be? What would you say is in a design? Permit me to attempt to explain.

According to the American Institute of Graphic Arts (AIGA), graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design communicates certain ideas or messages in a visual way. These visuals can be as simple as a business logo, or as complex as page layouts on a website.

Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. Designs are brands’ communications to their customers in art.

Great brands like Coca Cola, Pepsi, Amazon and Microsoft have created brand designs that invoke the same feeling of quality and assurance regardless of the location on the globe. It then becomes imperative for brands to carefully consider communication when creating and choosing creative graphic designs.

I hope I have answered the question to a level. Knowing now that careful need has to be taken in creating brand designs, you need an expert to translate your brand identity and communications into compelling designs. Look no further than The Coloured Creative, we excel in creative transformative designs with the power to propel brands into renown.