For years businesses in Nigeria have made sales, created awareness and alliances from platforms such as LinkedIn, Instagram, Facebook and Twitter, and so it does not come as a surprise that the Twitter ban has affected businesses, especially SMEs.

The ban does have an impact, especially in economies where gigs, and micro Business entrepreneurs seek to earn a livelihood, with the need for access to a diverse audience beyond their immediate reach, and Twitter was one of such platforms for Nigerian businesses.

In the wake of the Twitter ban, SMEs now need to be more agile and innovative in their efforts to improve revenue growth and consumer engagement.

We need to leverage now more than before on other digital platforms, owned websites, and other social media platforms compatible with our respective business. Small businesses often hold out on creating their own websites, leveraging social media, and pushing setting up their website till when they believe they have grown enough to need one. A website however is your own platform, you can control the narrative there and use it to actually increase your business’ visibility, alongside social media.

As you continually strive to grow and upscale as a small business owner, choose to truly explore the digital space and all it can offer your business and how you can use it to engage your customers better.