If you are a football fan then I’m sure you are aware of the term tactics. Football is a team sport with many moving parts that needs to work individually and collectively in a near perfectly orchestrated symphony to guarantee success. 

Marketing is simply put, the process of teaching consumers why they should choose your product or service over those of your competitors. On a more personal level, marketing is the process of understanding your customers, and building and maintaining relationships with them.

Marketing goes beyond putting out an ad or flyers, it is a well thought out journey from first contact to conversion. Marketing can impact the brand in a positive or negative way. Marketing can help create a positive brand experience by having positive, helpful, and empathetic conversations with their customers.

Facebook revealed that the average attention span on the platform for video content is just about 2 seconds: On a desktop computer, the average attention span is 2.5 seconds, but on mobile, it is 1.7 seconds, with dwindling attention span, how then can you get your audience to listen to you?

During our marketing campaigns, we employ a number of tools to ensure our campaigns reach the right people and have the right effects. It relies not only on the principles of marketing but also on data insight, understanding  human psychology, artistic interpretations amongst others.

We use colours, font types, creative design, targeted ads, etc. to ensure that your message reaches the right audience. We use other tactics that are not mentioned in this write-up. 


Olabiyi Owokoniran is the Group Founder at Brandcery Group.