Storytelling for brands is more than sales, it is about creating an emotional connection with your audience.
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The way, and the goal really, is to attract them. People really are like children, attracted to the flashiest toy until something newer comes along. They are also like children...
I wanted to buy a carton of noodles on one of my shopping trips, and I said “please give me a carton of Indomie”, the shopkeeper’s response was “which one?”,...